De Sims 3: ‘Electric Vehicle Pack’ – Renaults, zonnepanelen en windmolen

EA heeft zojuist aangekondigd een deal gesloten te hebben met Renault: binnenkort komen er dus nieuwe auto’s in Sims 3 en om precies te zijn de Hybrid versies.

De Renaults zullen onderdeel zijn van een ‘Electric Vehicle Pack’ (EVP) waar ook zonnepanelen en een windmolen in zal zitten, deze ‘Electric Vehicle Pack’ zal deze lente nog online komen op de Sims 3 Store.

This Spring, Renault’s Twizy Z.E Concept car – will be made available to download free of charge** by The Sims 3 players within an ‘Electric Vehicle Pack’ (EVP), which will comprise a number of sustainable environmental items including solar panels and a windmill. The use of the EVP inside The Sims 3 will have positive repercussions for a player’s in-game family by reducing their weekly virtual household bills.

Zodra er meer bekend is melden we dat uiteraard meteen.

Electronic Arts and Renault Announce Exclusive Agreement With The Sims 3

Players “Drive The Change” and Reap Benefits of Electric Vehicles Inside World’s Best-selling PC Franchise*

LONDON, Apr 19, 2010 (BUSINESS WIRE) — Electronic Arts Inc. (NASDAQ:ERTS) and Renault today announced a multi-year agreement that will enable players of The SimsTM 3 PC/Mac to integrate Renault’s forthcoming range of electric vehicles into one of the world’s most successful entertainment franchises across Europe, the Middle East, Africa, Latin America and Asia.

This Spring, Renault’s Twizy Z.E Concept car – will be made available to download free of charge** by The Sims 3 players within an ‘Electric Vehicle Pack’ (EVP), which will comprise a number of sustainable environmental items including solar panels and a windmill. The use of the EVP inside The Sims 3 will have positive repercussions for a player’s in-game family by reducing their weekly virtual household bills.

“This partnership delivers benefits for Renault and the consumer that are unique in today’s media landscape,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. “Millions of The Sims 3 players will be able to download Renault concept vehicles and have a deep experience with the brand, while receiving genuine added gameplay value.”

“The Sims 3 players have demonstrated consistent enthusiasm for bringing cool ‘real world’ brands into their virtual world,” said Steve Seabolt, VP of Global Brand Development for The Sims. “We’re excited to work with Renault on their electric vehicles and have them available for download for The Sims 3.”

“Electric vehicles are going to appeal to younger, more socially conscious customers and especially early adopters,” said Stephen Norman, SVP, Global Marketing for the Renault Group. “This is the heartland of The Sims 3 community and it thus provides a great innovative way to build the Renault Brand just ahead of the Renault range of affordable electric vehicles themselves.”

This partnership was negotiated by OMD Fuse International on behalf of Renault.